Cookie Policy

1. Introduction

This Cookie Policy explains how Up Trade Fundeduses cookies, web beacons, tracking pixels, and similar tracking technologies when you visit our website at uptradefunded.com. This policy provides detailed information about what these technologies are, why we use them, and your rights to control our use of them.

This Cookie Policy should be read in conjunction with our Privacy Policy. By continuing to browse or use our Website, you agree to our use of cookies as described in this policy.

2. What Are Cookies?

Cookies are small data files that are placed on your computer, smartphone, or other electronic device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information and personalized experiences.

Cookies set by the website owner (in this case, Up Trade Funded) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., interactive content, analytics, and affiliate tracking).

3. Why We Use Cookies

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Website. Specifically, we use cookies for the following purposes:

• Essential Cookies: These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas or user account management.
• Performance and Analytics Cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you. We use tools like Google Analytics to understand traffic patterns and user demographics.
• Functionality Cookies: These are used to recognize you when you return to our Website. This enables us to personalize our content for you and remember your preferences (for example, your choice of language or region, or dark mode settings).

4. Affiliate Tracking Cookies (Crucial)

Up Trade Funded operates an objective review and comparison platform. To maintain our operations and provide free educational content, we rely on affiliate marketing.

When you click on an outbound link from our site to a proprietary trading firm (e.g., clicking a "Visit Firm" or "Get Funded" button), a specific third-party Affiliate Tracking Cookie is placed in your browser. This cookie contains a unique identifier that tells the destination prop firm that you were referred by Up Trade Funded.

If you subsequently purchase an evaluation challenge or register an account with that firm, the cookie ensures we receive a referral commission. These cookies do not store personal identification details like your name or banking information; they strictly track the referral source for attribution purposes. Accepting these cookies directly supports our platform.

5. How Can You Control Cookies?

You have the absolute right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website though your access to some functionality, specific features, and affiliate tracking mechanisms may be heavily restricted or broken.

Because the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's official help menu for more information:

• Google Chrome: Settings > Privacy and security > Cookies and other site data
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Block all cookies
• Microsoft Edge: Settings > Site permissions > Cookies and site data

6. Web Beacons and Similar Technologies

Cookies are not the only way to recognize or track visitors to a website. We may use other, structurally similar tracking technologies from time to time, like web beacons (sometimes interchangeably called "tracking pixels" or "clear gifs"). These are tiny, transparent graphics files that contain a highly unique identifier that enable us to accurately recognize when someone has visited our Website, clicked on a specific link, or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, and to drastically improve site performance and measure the success of our email marketing campaigns.

In many instances, these advanced technologies are entirely reliant on standard cookies to function properly, and therefore declining cookies will almost certainly impair their functioning. For instance, if you decline cookies, a web beacon may still be able to record an anonymous visit from your IP address, but it cannot be uniquely associated with any other information because the accompanying cookie is missing, thereby rendering the tracking pixel largely ineffective for personalized analytics.

7. Do Not Track (DNT) Signals

Some modern web browsers (including Safari, Internet Explorer, Firefox, and Chrome) may transmit "Do Not Track" (DNT) signals to websites and other online services with which the browser communicates. If a website that responds to a DNT signal receives a DNT signal, the browser can block that website from collecting certain information about the browser's user. However, there is currently no widely accepted, universal, or legally mandated standard for how websites should respond to these signals, nor is there a consensus on what exactly "tracking" means in this context.

Because there is not yet a common understanding of how to interpret the DNT signal, and due to the fact that affiliate tracking is critical to our platform's survival, we do not currently respond to or honor DNT signals on our Website. We continue to closely monitor technological developments around DNT browser technology and the potential implementation of a uniform standard by regulatory authorities. Should a standardized approach to DNT be adopted in the future, we will promptly review and update our policies to ensure compliance.

8. Third-Party Analytics Services

In addition to our own proprietary tracking technologies, we may also partner with and use various third-party analytics services, most notably Google Analytics, to comprehensively report usage statistics of the Service, map user journeys, deliver advertisements on and through the Service, and conduct A/B testing on our UI. These third parties utilize their own complex networks of cookies, web beacons, and embedded scripts to collect deep data about your interactions with our platform, such as the exact amount of time you spend reading a specific prop firm review or which buttons you click most frequently.

The vast amount of information generated by these analytics cookies (including your truncated IP address, device resolution, operating system, and geographical location) is transmitted to and securely stored by these third-party providers on their global servers. These providers may also transfer this information to other third parties where required to do so by law, or where such third parties process the information on their behalf. You can find more detailed information about how these specific providers use your data by directly visiting their respective privacy policies and utilizing their opt-out browser add-ons if you wish to block analytics tracking entirely.

9. Cookie Retention Periods

The precise length of time that a cookie remains on your computer, tablet, or mobile device depends entirely on whether it is classified as a "persistent" or a "session" cookie. Session cookies are temporary and only last until you stop browsing and close your browser window; they are essential for maintaining your active state as you navigate between different pages on our website. Once the browser is closed, all session cookies are immediately purged from your device.

Persistent cookies, on the other hand, stay on your computer or mobile device until they reach a pre-defined expiration date or are manually deleted by you through your browser settings. Most of the cookies we use are persistent and will strictly expire between 30 minutes and two years from the exact date they are downloaded to your device, depending on their specific function. For example, crucial affiliate attribution cookies typically last 30 to 90 days, ensuring that if you click our link but wait a month before purchasing a prop firm challenge, we are still correctly credited for the referral.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

11. Contact Us

If you have any questions about our use of cookies or other technologies, please contact our support team at: